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A research and strategy driven design studio, fond of creating meaningful and memorable visual identities
Fond Studio creates visual identities for companies and organisations that contribute to a better world
My name is Sarah, graphic designer and abstract art, nature and secondhand furniture enthusiast.
The wellbeing of our planet is of great importance to me, and I want to contribute to a better world using my designskills. I believe my role as a designer is to create more visibility for organisations that make the world a better place, and to help them visualise their story.
Fond Studio creates visual identities for companies and organisations that contribute to a better world
My name is Sarah van Berkom, graphic designer and abstract art, nature and secondhand furniture enthusiast.
The wellbeing of our planet is of great importance to me, and I want to contribute to a better world using my designskills. I believe my role as a designer is to create more visibility for organisations that make the world a better place, and to help them visualise their story.
A visual identity is not just a logo
It's essentially the visual representation of your story. Organisations who tell their story through a well tailored visual identity have way more visibility and are regarded as more distinctive, authentic, transparent and consistent. That's why it is important to invest in a strong visual identity: it contributes to the success of your organisation.
Research and strategy create compelling visual stories
Fond Studio works in close collaboration with her clients to translate these stories to visual identities that are meaningful and memorable.
A visual identity is not just a logo
It's essentially the visual representation of your story. Organisations who tell their story through a well tailored visual identity have way more visibility and are regarded as more distinctive, authentic, transparent and consistent. That's why it is important to invest in a strong visual identity: it contributes to the success of your organisation.
Research and strategy create compelling visual stories
Fond Studio works in close collaboration with her clients to translate these stories to visual identities that are meaningful and memorable.
You tell your story, I visualise it
1. The Story
It begins with creating a basis for the visual identity. I work inclusive and determine your (organisation’s) distinctive values through research and close collaboration. I subsequently convert these values into a tailor made positioning and strategy which are leading for the visual translation.
2. The Visual Translation
The creative process starts with converting the positioning and strategy into a convincing overall concept. As soon as the concept is determined, I elaborate on the visual translation. I present different designs and work towards a final design proposal in which everything falls into place.
3. The Realisation
The final step is the realisation of the visual identity. I like to help think on how to communicate the visual identity in all means of communication, both internal and external.
I love to invest time and thought in assignments in which I believe, and the cooperation with the people that are involved
That is why I want to remain engaged. The fact is that I don’t just build a visual identity, I build a sustainable and substantial connection with my clients as well. Even after finishing the design, I care about keeping the visual identity consistent through all means of communication to make sure it maintains its strength and message.
I love to invest time and thought in assignments in which I believe, and the cooperation with the people that are involved
That is why I want to remain engaged. The fact is that I don’t just build a visual identity, I build a sustainable and substantial connection with my clients as well. Even after finishing the design, I care about keeping the visual identity consistent through all means of communication to make sure it maintains its strength and message.
Let’s visualise your story!
get in touch: hello@fond.studio
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